重庆市电力公司电力市场营销策略研究

A Study on The Power Marketing Strategies of Chongqing Electric Power Corporation

分析重庆市电力公司电力市场营销的内部和外部营销环境,提出完善企业发展战略、创新营销观念、完善营销体制、加强市场细分和需求侧管理的必要性,并提出采用4I营销组合的策略,加强核心竞争力的构建,以实现供电企业的可持续发展。

By analyzing both the internal and external marketing environment of the power marketing strategies of Chongqing Electric Power Corporation, this essay proves the necessity of improving business strategies, innovating the marketing concepts,improving the marketing system, strengthening market segmentation and enhancing the demand side management. Moreover,this essay introduces the 4I combined marketing strategy which can promote the eonstruction of the core competence to realize the sustainable development of power supply enterprises.