区域旅游形象塑造中的互联网影响——以武汉城市圈为例

Internet Impact of Regional Tourism Image Building——Taking Wuhan City Circle as an Example

文章以互联网搜索引擎作为衡量互联网注意力的工具,以搜索结果作为衡量手段,将复杂的区域旅游形象以4A及以上景区知名度进行量化,通过对4A及以上景区知名度的对比分析,得出了互联网在武汉城市圈旅游形象塑造中的影响,并提出了几点建议。

This paper takes the internet search engine as the tool of measuring the internet attention and also takes the search results as the measuring means to quantize the complex regional turism image based on the popularity of 4A and the above scenic sites.In addition,it analyzes the popularity of the superior scenic sites comparatively and comes up with the influences of internet on the image building of Wuhan City circle.Finally,several proposals are put forward.