大学生消费结构调查与研究——以苏州市职业大学学生为例

Understanding the Consumption Structure of College Students:A Case Study of the College Students in Suzhou Vocational University

采用问卷调查法、深度访谈法和数据分析法,通过对部分大学生消费观的分析,发现被调查大学生的消费结构比较合理,各项消费分布较均匀,他们有一定的财商,对消费有较为明确的认识。在满足基本生存需求的基础上,注重自身的发展,同时也会通过享乐消费来减压,注重劳逸结合,但并非如外界想象的那样注重吃喝玩乐。此外,由于大部分学生以在食堂用餐为主,食堂服务质量应得到进一步提升和改善。从城乡的消费结构来看,农村学生的消费较城市学生消费要少,应该引起学校、政府的重视,如给品学兼优者或家庭困难者提供奖励、补助等。

This study attempts to look at the consumption structure of college students via questionnaires and interviews among two hundred college students in Suzhou Vocational University.The analysis indicates that the consumption structure of college students is rather reasonable and well-distributed.Most of the present college students are good at managing money matters and have clear idea of consumption.They pay attention to their development,reduce pressure by enjoying consumption,and strike a proper balance between work and leisure besides satisfying the basic living needs.They do not lay stress on eating,drinking,playing and having fun as people generally think.It is pointed out in the paper that the service quality of canteens at college must be improved as most college students dine there on a daily basis.As the students from the rural areas consume less than those from the city,they should be taken more care of.Besides,various awards and scholarships should be given to those country students who are good in both moral character and academic performance.