摘要
本文通过建立数学模型研究了3D电影观众选择的影响因素。首先,基于典型调查数据,利用频数直方图对3D电影观众以及3D电影本身的特征进行分析。在此基础上,利用因子分析,研究了3D电影观众选择影响因素。结果表明,从个人属性,观众年龄对3D电影选择影响较大,而性别对3D电影选择没有影响。从电影属性,3D电影影片质量、3D效果、票价对3D电影观众选择影响较大。
Based on mathematical model,this paper studies influence factors about selection of 3D movies from the views.Firstly,we analyze the characters of the viewers of 3D movies and 3D movies by frequency histogram.Secondly,based on factor analysis,we study influence factors about the selection of 3D movies.The results show that viewer＇ age has great influence to the selection of 3D movies and viewer＇ gender has little influence.Furthermore,in the terms of movie＇ attribute,quality,impression and ticket price of 3D movies have relatively great influence.
出处
《中国传媒大学学报（自然科学版）》
2010年第4期78-81,共4页
Journal of Communication University of China：Science and Technology
基金
中国传媒大学理科规划项目(XNL1004)
关键词
3D电影
票房
观众选择
因子分析
3D movies
box office
selection of viewers
factor analysis
