摘要
数字具有拉近与消费者的距离,帮助消费者理解广告信息,增强广告的说服力等功能。广告中运用数字传达产品的实际意义,艺术地反映产品的象征意义,突出产品的目标对象,用数字命名创造差异。广告在运用数字时,要考虑提供的数字必须真实独特,与消费者的需求相关,并把握数字使用的时机。
Figures possess such characteristics as shortening the distance between consumers and merchants,helping consumers understand advertisement information and enhancing the persuasion of advertisement.Applying figures to advertisement can convey practical meaning of products,embody the symbolic meaning of products,give prominence to the target of products,and create differences by naming after figures.When figures are used in advertisements,they must be true but unique,and closely related to the consumers needs.Meanwhile,the occasion of using figures should also be taken into consideration.
出处
《湖南工业大学学报（社会科学版）》
2010年第6期37-40,共4页
Journal of Hunan University of Technology(Social Science Edition)
关键词
数字
广告策略
广告艺术
figures
advertising strategy
advertising art
