摘要
将购买量作为广告费的函数，将随机需求量的概率分布与广告费联系起来。
This article uses purchasing quantity as the funetion of advertising expenses and it integrates probability distribution with advertising expenses,thus a mathematical model of purchasing quantity and advertising expenses can be set up in which the maxium expectation profit can be achieved.
出处
《山东师范大学学报（自然科学版）》
CAS
1999年第2期142-145,共4页
Journal of Shandong Normal University(Natural Science)
关键词
随机需求量
概率分布
广告费
购进量
数学模型
random requirment
probability distribution
expectation profit
potential purchasing quantity
