摘要
伴随着世界经济全球化的深入发展,我国的中药企业面临着越来越激烈的国际竞争。而我国中药企业参与跨国经营的较少,跨国进入方式单一且处于较低层次。文章以我国的中药企业为研究对象,分析了我国中药企业的跨国经营可能的进入方式,并对各跨国经营进入方式的利弊进行深入分析,并在此基础上对不同企业应选择的跨国经营进入方式提出了建议。
Objective：With the deepening of economic globalization,Chinese Materia Medica enterprises are facing increasing drastic international competition. A few of them had participated in the multinational operation,with single mode at lower level. The possible entry modes of transnational operation for Chinese Materia Medica enterprises were studied. And their advantages and disadvantages were also analyzed. Based on which, suggestions on choosing entry modes for different Chinese Materia Medica enterprises were put forward.
出处
《中国卫生事业管理》
北大核心
2011年第2期107-109,共3页
Chinese Health Service Management
基金
江苏省中医药管理局中医药科学技术研究专项课题<中医药产业国际化与跨国经营研究>(项目编号:H05086)的成果
关键词
跨国经营
中药企业
进入方式
transnational operation
Chinese Materia Medica enterprises
entry mode.
