在线报价系统中基于商品销售期有限的定价策略

Optimal threshold price for name-your-own-price retailer with limited marketing period

在线报价销售模式是近年来出现的一种不同于传统定价模式下的销售模式。针对在这一销售模式下当商品的销售期限和库存有限时销售商如何制定最优限制价格的问题,利用优化的方法建立了销售商的最大期望收益模型,并对该模型进行数值分析,得出了销售商的最优限制价格与商品销售期限和初始库存水平之间的关系。结果表明销售商应根据商品的销售期限和初始库存水平制定其限制价格。

Name-Your-Own-Price （NYOP）, a new sales mode, has emerged in recent years and is different from traditional pricing mode. To solve the problem of optimal pricing strategy of a name-your-own-price retailer when marketing period is limited and the retailers＇ inventory is limited, the online retailers＇ maximum expected revenue model was put forward based on optimization method. The relationship between the optimal threshold price and limited inventory and the selling time were obtained by numerical analysis of the model. The conclusion shows that the retailer should set the optimal threshold price based on sales period and inventory.