中美高校电子商务本科专业教育比较研究

A Comparative Study on E-commerce Major of Undergraduate Level between China and the United States

随着互联网的快速发展,企业对电子商务专业人才的需求不断增多。虽然国内开设电子商务本科专业的高校数量众多,然而电子商务专业本科毕业生的实际就业情况并不乐观。本文在简单阐述了中美高校电子商务本科教育概况的基础上,从培养目标、专业设置、课程设置、师资力量四方面对中美电子商务本科专业教育进行了比较,并提出了中国高校开展电子商务本科教育的建议。

With the fast development of Internet,the demand on e-commerce professionals continues to grow.Although a great majority university in China has set up the E-commerce major of undergraduate level,the employment situation of E-commerce major students is not very high.This paper analyzes the overview of e-commerce major of undergraduate level in China and the United States briefly,and compares each other from the perspective of training objective,major setting,curriculum and faculty,and then proposes some suggestions for the e-commerce major of undergraduate level in China.