社会化推荐服务研究述评

Research Review of Social Recommendation Service

Web2.0的广泛应用和用户需求的变革催生出了新的推荐服务理念--社会化推荐。以信息推荐研究演进为主线,学者沿着从内容推荐、协同推荐到混合推荐的技术路线,从用户模式推荐、信息组织推荐和关联关系推荐三个视角对信息推荐展开了研究;网络的社会化促进了研究的拓展,目前主要从社会化行为、关系网络和服务应用三个方面进行了社会化推荐研究,取得了一系列成果;但其推荐方式存在着固有的缺陷,应将研究重点转向基于用户关系的社会化推荐上。

Widely applications of Web2.0 and the innovation of user needs promote a new idea of recommendation service-Social Recommendation.Taking the evolution of information recommendation study as the main line,scholars have been following the technical route from recommendation based on content,collaborative recommendation to hybrid recommendation,and carrying out the study from three perspectives： the user mode,information organization and correlative relationship.The socialization of Internet promotes the development of information recommendation;currently the social recommendation has been mainly studied from three aspects： the social behavior,relationship network and service applications,and obtained a series of achievements.But because of the inherent defects of the current social recommendation,research should focus on the recommendation based on the relationship between users.