客户知识管理问题研究

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摘要随着知识经济时代的来临,知识管理的重要作用也日益突出,企业客户关系管理已经离不开客户知识管理的支持。首先,明确了企业客户知识管理中的核心问题。接着,对客户关系管理能力进行了探讨,并建立了一个基于客户关系管理能力的客户知识管理封闭实施循环框架。

作者黄秋爽吴卫国张武康

机构地区军事交通学院总后军交运输研究所西安交通大学城市学院

出处《商场现代化》 2011年第1期42-44,共3页

关键词客户知识客户知识管理客户关系管理能力循环实施框架

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商场现代化

2011年第1期

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