4Zhou, X., C. Sedikides, C. Wildschut, and D. G. Gao. 2008. "Counteracting loneliness: On the restorative function of nostalgia." Psychological Science 19 (10): 1023-1029.
5Richins, M. L., and S. Dawson. 1992. "Materialism as a consumer value: Measure development and validation." Journal of Consumer Research 19 (4): 303-316.
6Rindfleisch, A., D. Freeman, and J. E. Burroughs. 2000. "Nostalgia, materialism, and product preference: An initial inquiry." Advances in Consumer Research 27: 36-41.
7Holbrook, M. B., and R. M. Schindler. 2003. "ACADEMIC PAPERS: Nostalgic bonding: Exploring the role of nostalgia in the consumption experience." Journal of Consumer Behaviour 3 (2): 107-127.
8Batcho, K. I. 1995. "Nostalgia: A psychological perspective." Perceptual and Motor Skills 80:131.
9Davis, F. 1979. Yearning for yesterday: A sociology of nostalgia: Free Pr.
4McAlexander, James H, et al. Building brand community[J]. Journal of Marketing, 2002,66 (Jan.):38-54.
5Yakimova, R, and M Beverland. The brand-supportive firm: An exploration of organizational drivers of brand updating[J]. Journal of Brand Management, 2005,12(6): 445- 460.
6Cobb-Walgren, C J, Ruble, C A, and Donthu, N. Brand equity, brand preference, and purchase intent [J]. Journal of Advertising, 1995, 24(3) :25-40.
7Berry,N G Revitalizing brands[J]. Journal of Consumer Marketing, 1988,5(Sum. ):15-20.
8Keller,K L. Managing brands for the long run: Brand reinforcement and revitalization strategies[J]. California Management Review,1999,41(Spr. ):102-124.
9Lehu,J. Back to life! Why brands grow old and sometimes die and what managers then do: An exploratory qualitative research put into the French contex[J]. Journal of Marketing Communications,2004,10(6) : 133- 152.
10Ourusoff, Alexandra. What's in a name? [J]. Financial World, 1992,161 (Sep.) :32-46.