摘要
据国家轻工业局对于1999午中国啤酒行业的产销形势的分析预测,1999年全国啤酒产量将超过2,000万吨。随着啤酒工业的飞跃,啤酒生产企业正向集团化、规模化发展。然而,产量的迅速提升却影响到供求关系的平衡,为了争夺市场份额,企业间一度展开连场价格战;与此同时,各种保健、营养啤酒纷纷开发成功,如花粉啤酒、螺旋藻啤酒等,既给消费者带来一份惊喜,也为啤酒工业带来了蓬勃生机。除了成功的市场策划外,最根本的仍然是产品的高质量,而高度卫生的生产工艺与可靠高效的生产设备是产品质量的保证。为此,本期特辑录了啤酒生产的各项工艺技术,以兹参考,希望对啤酒酿造企业有所裨益。
According to an analysis conducted by the China State Administration of Light industry, it is estimated that in 1999, China's total beer production will reach 20 million tons. In today's competitive market, manufacturers are using different strategies to allow them to become market leaders. For example, mergers, competitive pricing, developing products with functionality. Successful marketing strategy is no doubt an important issue, while reliable and efficient production technology and facilities should also be taken into account in further development. In this FEATURE, we:give an in-depth report on different technologies being used.
出处
《中国食品工业》
1999年第7期14-15,共2页
China Food Industry