企业战略转型过程中资源流失现象初探

An Exploratory Study on the Resources Outflow during the Process of Strategic Change

资源流失是企业战略转型所要面临的重要风险之一,也是组织变革管理的重要内容。提出只有具备主观能动性的资源才能流失,如人力资源、客户资源、品牌资源等;研究表明,战略转型一方面会改变企业的内外部环境从而对资源流失产生直接影响,也会由于资源流失之间存在交互影响从而对资源流失产生间接影响;且产品变化和市场变化两种不同类型的战略转型对不同类型资源流失的影响在强度上存在差异。

Resources outflow is one of the key risks enterprises have to face during strategic changes and should be managed carefully. Only the resources that are active may outflow, such as human, customers and brand. It is referred from this study that, strategic change will influence the resources outflow directly and indirectly, and product change and market change have their different influence approaches.