我国汽车产品品牌拥挤的影响因素分析

Congestion Factor Analysis on Domestic Car Brands

基于对品牌与品牌拥挤的内涵分析,系统阐述行业产业政策、市场竞争环境、市场供求关系、市场细分、消费者行为、企业战略、企业产能等诸因素对品牌拥挤的影响关系。这对指导汽车生产经营企业提高品牌管理水平具有重要意义。

Based on the analysis of brand and brand congestion, this paper presents how the factors influence brand congestion, such as the automobile industry policy, the market conditions, the market supply and demand, the market segmentation, the consumer behavior, the enterprise strategy, and the production capacity. It will be useful for the car manufacturing enterprise to improve their production brand management.