摘要
随着互联网技术的迅速发展和普及,人们可以方便地在互联网上获得许多有价值的信息。在市场调研中,互联网已成为各种二手资料的主要来源,如何从互联网上搜集二手资料也成为一个重要的课题。文章主要探讨在市场调研中从互联网上获取二手资料的主要方法,包括网站、搜索引擎和关键词等,并在关键词搜索中提出一种搜集二手资料的新方式——数字关键词。
With the continuous development and popularization of network technology and advantages of being convenient, fast and economical in using it, searching for secondhand data in internet for marketing research has become a new trend. Taking the analysis of the cost of medical technology service as an example, this paper introduces methods using online secondhand data for marketing research, and some related problems as well as countermeasures.
出处
《科技管理研究》
北大核心
2011年第3期187-190,共4页
Science and Technology Management Research
