基于产业链视角的会展企业和旅游企业合作方式探究

A Study on the Cooperation Way between Tourism and ME Enterprise from the Perspective of Industry Chain

本文对会展企业和旅游企业合作方式从产业链整合视角进行研究,认为通过资源整合提升核心竞争力是合作的实质,而合作方式以战略联盟为最佳。

This study gives a brief research on the cooperation way between tourism enterprise and ME enterprise from the perspective of industry chain.It believes that the cooperation essence is to improve the core competition from the resource integration and the best cooperation way is strategy alliance.