我国“新生代”农民工旅游市场开发探析

On the Tourism Market Development of Migrant Workers of the New Generation in China

"新生代"农民工是城市里一个庞大的社会群体,其消费观念和消费层次都不同于老一代的农民工,是一个潜在的出游率较高的客源市场。文章对"新生代"农民工的概念进行了界定,分析了"新生代"农民工旅游市场开发的现状,在此基础上对造成这种现状的原因进行了理性分析,并对"新生代"农民工旅游市场开发的意义和前景进行了阐述,提出了一些开发对策。

Migrant workers of the new generation is a large social groups,their attitudes and levels of the consumption differs from those old generation of migrant workers and forms a potential markets in travel.This paper defines the migrant workers of the new generation,analyzes the status of the tourism market,significance and prospect,and finally puts forward some suggestions.