从陶朱五字商训看阿尔迪的成功

Analysis of the Aldi' s Success from the Perspective of Taozhu's Art of Business

以陶朱五字商训为主线,从五个方面分析了阿尔迪的经商原则,总结出了阿尔迪值得借鉴的成功经验:天,企业经营理念和明确的行为准则;地,商家诚信;人,仁,商家对待内外部的态度和原则;神,开拓事业的勇气和魄力;鬼,经商的手法。

Aldi＇s business principles are explored and analyzed in a view of Taozhu＇s art of business from five aspects,namely,Heaven that stands for the golden rules of management and the codes of conduct;Earth that symbolizes honesty and credibility of business;Human that hints the deserved attitude towards the people involved in the business;God that indicates the guts and spirits to expand great business;Ghost that suggests the techniques applied in the business.