中国烟草业营销分析

对烟草业营销环境的分析是烟草业营销成功的关键。通过对烟草行业的宏观和微观环境变化的分析,就可以在营销过程中把握住机遇,充分利用自身的优势同时避免自身的劣势;就可以增大营销成功的可能性。因此,认清我国烟草行业所面临的市场营销环境,明确其优势与劣势、机遇与挑战,对形成有效的市场营销意义重大。

The analysis on the environment of tobacco industry is a key to the success of tobacco marketing.Through the analysis on the changing of tobacco industry from micro and macro environments,the enterprises can grasp opportunities while marketing and,make full use of their advantages at the same time avoid disadvantages to increase the possibility of successful marketing.Therefore,the enterprises should get clear understanding of marketing environments involved with the tobacco industry of our country,make sure its advantages and disadvantages,opportunities and challenges,which is of important meanings for the formation of effective markets.