我国旅游集团的融资模式研究

随着旅游业的快速发展,我国出现了形式多样、规模不一的旅游集团。由于企业特征和经营模式存在着较大的差异,它们的融资模式也不尽相同。本文将旅游集团分为旅行社、酒店、景区、旅游电子商务企业以及综合性五大类,分别对它们的融资特点、融资方式、收入来源、盈利能力进行了分析和总结,并比较了各类旅游集团融资模式的优劣。

With the rapid development of tourism industry,there have appeared tourism groups of multiple forms and different sizes in our country.Due to bigger differences of enterprise characteristics and operation models among them,their models of financing are not completely similar.The paper divides tourism groups into five categories including travel agency,hotel,scenic spot,e-commerce tourist enterprise and comprehensive groups,and summarizes and analyzes the characteristics of financing,the approaches of financing,income source,capacity of making profits and compares the advantages and disadvantages of financing models of all kinds of tourist groups.