摘要
现有的商业模式研究,争论与不同主要源于研究的目的、对象、视角、范围和层次的差异。依循整体的发展脉络和趋势,对商业模式定义与概念本质的五个层次进行分阶段、分流派的梳理和评介可以发现其包含的四个核心要点;而研究中有关的争论与不同,其实是不同层次、各个内容之间的发展、继承、扩展和深化关系的外在体现。明确商业模式的定义与概念本质、厘清其理论体系的总体框架结构,对研究者来说,不仅有助于把握商业模式研究的整体发展脉络和趋势,更有助于提供一种研究的视角和方法论,以便系统理解专业领域内的工作进展,流派间的商榷与争论;而对实业界来说,则有助于提供一种商业思维逻辑,促进商业模式的反思和实践。
Based on the historical thread of theoretical thoughts,the existing researches can be divided into five levels,each of which involves some classic definitions and theories.Four key elements are also identified from the concept of business model by reviewing literatures,and a framework is proposed as the theoretical system which represents a developing,inheritable,external,and deepening relationship among each research level that results in those arguments referred to.On this basis,the research not only provides colleagues the systemic research perspective and methodology that helps understanding the context,argument,and trends in their own research field,but also provides entrepreneurs the way of business thinking that helps promote and reflect the practice applying the business model.
出处
《中国科技论坛》
CSSCI
北大核心
2011年第2期70-76,共7页
Forum on Science and Technology in China
基金
广东省自然科学基金课题"ERPII能力成熟度模型的提出及广东制造企业实例分析"(9151064101000106)
暨南大学与金蝶软件(中国)有限公司的横向合作课题"IT支持商业模式运作--金蝶ERPII样本客户调研"(45009072)
关键词
商业模式
文献综述
理论体系
概念本质
研究趋势
business model
literature review
theoretical system
conception of business model
research trends