摘要
以在证券交易部散户大厅进行交易的北京股民群体为研究对象,采用分层调查分析、统计推断的方法就其群体特征和媒介接触行为展开研究。不同年龄层次、文化程度、收入水平,及不同城区和性别的股市人口在报刊杂志、广播电视、网络和股民交流等信息渠道的选择上表现出一定的倾向性。以人口学背景变量为主的非行为因素的解释能力强于行为因素。
With a self- complied questionnaire, this paper aims to discuss the characteristics and the media access behavior of Beijing individual stock investors via survey as well as statis- tics reference. This result reveals that both behavior variables and non - behavior variables ac- count for their selecting of information channels, to be exact, the non - behavior variables out- weighs behavior variables. In terms of the possible factors influencing the media selection, the investors present their inclination towards newspaper,TV ＆ Broadcast,internet as well as interpersonal communication.
出处
《人口与发展》
CSSCI
北大核心
2011年第1期55-61,共7页
Population and Development
关键词
股市人口
媒介接触
信息渠道
回归
population of stock market
media access
information channel
regression
