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雷克萨斯中国熬冬

Lexus Weathering the Winter in China
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摘要 在中国,雷克萨斯能否重现“美国奇迹”?作为直接操盘手。 'Everything is ever changing!'Zeng Lintang,the deputy general manager of Toyota Motor China Investment responsible for the businesses of Lexus in China,made his comment on the Chinese automobile market in 2010 with four words.One year ago,Beijing's Limited Licensing Policy on automobile purchases was still a rumor,but now it is a life-and-death problem to many automobile manufacturers and dealers. In 2010,the sales of Lexus in China reached 52,933,with a 40% increase compared with the same period of the previous year.But,other luxury automobiles drove farther ahead.Among the top three luxuy automobiles,Benz,though with evident weakness,reported sales close to 150,000 in 2010.'We still have a long way to go,'said Zeng.
作者 马吉英
出处 《中国企业家》 2011年第2期74-78,11,共5页 China Entrepreneur
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