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The Cost of Cool

The Cost of Cool
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摘要 AT 8 am, September 25, 2OLO, Apple's iPhone4 officially went on sale on the Chinese mainland market, and the much anticipated debut caused long lines of devotees to form at the doors of Apple's two flagship stores in Beijing. Despite the high price, first stocks of this "must- have" gadget sold out completely. Why such pulling power? The answer lies in the Apple brand, its cool industrial design and innovation. Individual and trendy products, the foolproof hook for young consumers.AT 8 am, September 25, 2010,Apple’s iPhone 4 of ficially wenton sale on the Chinese mainland
出处 《China Today》 2011年第2期46-48,共3页 今日中国(英文版)
关键词 The Cost of Cool
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