恶性价格竞争研究综述

Reviews of Research on Vicious Price Competition

20世纪90年代以来,恶性价格竞争现象越来越普遍,引起了社会的广泛关注,越来越多的学者对其进行了广泛的研究。从恶性价格竞争的概念界定、外在表现形式、成因及方法分析三个角度对国内外学者有关恶性价格竞争的研究进行了综述,并在此分析基础上对恶性价格竞争中的企业的恶性价格竞争行为的原因进行深入研究,从而寻求治理恶性价格竞争的有效措施。

Since the 1990s,the phenomenon of vicious price competition has become more and more prevalent,so it arouses society′s wide concern,and more and more scholars make extensive research on it.This paper summarizes the research home and abroad on the vicious price competition in three aspects： concept definition,manifestation form and causes and methods analysis.On the basis of the reviews,this paper makes deep research on the reasons of the enterprises′ vicious price competition behaviors to seek effective measures to administer it.