1French,David P.,Sutton,Stephen,Hennings,Susie J.,Mitchell,Jo,Wareham,Nicholas J.The Importance of Affective Beliefs and Attitudes in the Theory of Planned Behavior:Predicting intention to increase Physical Activity[J].Journal of Applied Social Psychology,2005,35 (9),1824-1848.
2Rajeev Batra.Olli T Ahtola.Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes[J].Marketing Letters,1990(2):159-170.
3Ayn E Crowley.Eric R Spangenberg.Kevin R Hughes.Measuring the Hedonic and Utilitarian Dimensions of Attitudes toward Product Categories[J].Marketing Letters,1992(3):239-249.
4Ravi Dhar,Klaus Wertenbroch.Consumer Choice between Hedonic and Utilitarian Goods[J].Journal of Marketing Research,2000,37(1):60-71.
5SuzaIlne O' Curry,Michal Strahilevitz.Probability and Mode of Acquisition Effects on Choices between Hedonic and Utilitarian Options.Marketing Letters,2001,12(1):37-49.
6Erica Mina 0kada.Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods[J].Joumal of Marketing Research,2005,42(1):43-53.
10Holbrook M B,Hirschman E C.The experiential as pects of consump ti on:Consumer fantasies,feelings,and fun[J].Journal of Consumer Research,1982,9(2):132-140.
3Holbrook M B, Hirschman E C. The experiential aspects of consumption: Consumer fantasies, feelings, and fun[J]. Journal of Consumer Research, 1982, 9(2): 132-140.
4Hirchman E C, Holbrook M B. Hedonic consumption: Emerging concepts, methods and propositions [ J ]. Journal of Consumer Research, 1982, 46(2) : 92 - 101.
5Venkatraman M, Maclnnis D. The epistemic and sensory exploratory behaviors of hedonic and cognitive consumers [ J ]. Advances in Consumer Research, 1985, 27 ( 1 ) : 25 - 37.
6Batra R, Ahtola O T. Measuring the hedonic and utilitarian sources of consumer attitudes [ J ]. Marketing Letters, 1990, 2 (2) : 159 -170.
7Crowley A E, Spangenberg E R, Hughes K R. Measuring the hedonic and utilitarian dimensions of attitudes toward product categories[J].Marketing Letters, 1992, 3 (3) : 239 - 249.
8Babin B J, Darden W R, Griffin M. Work and/or fun: Measuring hedonic and utilitarian shopping value[ J]. Journal of Consumer Research, 1994, 26 (4) : 644 - 655.
9Spangenberg E R, Voss K E, Crowley A E. Measuring the hedonie and utilitarian Dimensions of attitudes: A generally applicable scale[ J ]. Advances in Consumer Research, 1997, 24 (1) : 235 -241.
10Dhar R, Wertenbroch K. Consumer choice between hedonic and utilitarian Goods[ J ]. Journal of Marketing Research, 2000, 37 (1):60-71.
