现代传媒环境下青年的媒介素养教育

On Cultivation of Media Literacy of the Youth in Media Environment

现代大众传媒通过每日每时不间断的信息传播正在潜移默化地影响着青年的成长和发展。传媒环境已成为继经济、政治、文化环境之后又一个影响青年健康发展的十分重要的社会环境。大众传媒对青年的影响具有正负两面性,如何正确发挥其积极作用,规避其消极影响,除了大众传媒自身加强行业自我规范,政府对其加强引导和调控外,很重要的一个方面,就是加强青年的媒介素养教育,提高其媒介素养,帮助他们正确甄别、接收和利用媒介信息,学会积极地接触媒介,批判地消费媒介产品,使大众传媒成为自己健康成长的助推器。

Mass media have been influencing the growth and development of the youth by osmosis through the uninterrupted spread of everyday information. The media environment has become another very important social environment that affects the young people to develop soundly after the economic, political, and cultural environment. The mass media have both positive and negative effects on the young people, and therefore, how to play their active role and reduce their negative effects to the lowest degree becomes a big problem. Besides the proper guidance and control from the government as well as the self-regulation of the mass media themselves, a very important solution is to strengthen the education of youth media literacy and improve the media literacy of the youth, which helps them distinguish, receive and make proper and right use of the media. They then will learn to use media positively and critically so as to make them become the momentum of their sound growth.