基于Matlab组件编程技术的IVCRMS设计与实现

Design and Realization of IVCRMS-based Matlab Components Programming Technology

人工智能技术和可视化编程技术的引进使得传统客户关系管理系统(CRMS)发展成为智能可视化CRMS(IVCRMS),然而人工智能技术通常需要进行复杂的运算处理,可视化编程技术却难以胜任这一要求.为解决这一问题,论文提出一种基于Matlab组件编程技术的实现方法,先将人工智能算法封装为COM组件,再利用可视化编程语言调用该组件,进而形成IVCRMS,通过一个客户价值细分的实例分析说明了IVCRMS设计和实现的过程.

The introduction of artificial intelligence and visual programming techniques enables the traditional customer relationship management systems （CRMS） to develop into intelligent ＆ visual CRMS （IVCRMS） systems. Within IVCRMS, artificial intelligence algorithms usually need complex processing; however, visual programming techniques can＇t meet this demand. To solve this problem, this paper presents a Matlab-based components programming technology. This method first packages the artificial intelligence algorithms into COM components, then uses visual programming language to invoke the components, thereby forming IVCRMS. Finally, the design and realization processes of IVCRMS are illustrated by an example of customer value segmentation.