关联条件在网络交际中的变化

Alternations of the conditions for relevance in computer-mediated communication

关联理论认为,人类交际以关联性为取向,且关联性以关联条件为基础。信息获得和理解的过程从根本上是一次收支过程,即用最小的心理加工成本获得最大的语境效果。当今,作为人类交际的主要方式之一,网络交际同样以关联性为取向,但它在许多方面又不同于直面交际,所以关联条件在网络交际中也随之发生了变化。本文以关联理论为蓝本,探讨关联条件在网络交际中的具体变化。

Relevance Theory insists that human communication rely on only one criterion： the need to be relevance-oriented.Moreover,relevance is based on the conditions for relevance.Basically,when interpreting and accessing information,we all engage in a cost-benefit procedure intended to obtain the largest contextual effects in exchange for the least mental effort.Nowadays,as one of the main ways of human communication,computer-mediated communication is also relevance-oriented.However,computer-mediated communication（CMC） is different from face-to-face communication in many aspects.Consequently,the conditions for relevance have some changes in CMC.Based on Relevance Theory,this article attempts to demonstrate the specific alternations of the conditions for relevance in CMC.