健康传播在国际学界研究的格局、径路、理论与趋势

A Study of Health Communication Researches on International Configuration,Approaches,Theories and Trends

健康传播研究起始于美国并以美国为主导、美欧为主体的学术领域;以医患关系为起始点、以传播学理论为研究框架、以促进公众健康为主要目标的七大研究径路;呈现出研究主体逐渐由个人转向公众、学科性日趋明显的发展趋势。这些结论都是建立在三大索引数据库数据与数十本国际研究专著基础上得出的结论。

Health communication study led by the scholars from American-European countries originated from America. Based its starting point on physician-patient relationship, and framed by communication theories with the aim to promote public health, the study is shifting to public-health- concerntrated research with serven main approaches from individual concerns. As a result, the public-health-focused aim and the communication-based methods manifest themselves as a new subject in the the research proccess. The conclusion are rooted in the analysis of the three index database data（ SCI, SSCI and A ＆ HCI） and dozens of international monograph on health communication studies.