期刊文献+

基于关系营销的供应链产品客户协同开发研究 被引量:1

Study of Customization Collaboration to Product Development in Supply Chain Based on Relationship Marketing
下载PDF
导出
摘要 关系营销是供应链企业有效应对国内外产品开发市场竞争的必然选择。从关系营销的发展和作用入手,提出关系营销下的供应链产品客户协同开发策论,以期达到满足供应链企业发展和客户需求的双赢。 Relationship marketing is the inevitable choice to cope with domestic and international market competition for supply chain industry effectively.From development and function of relationship marketing,it gives countermeasure of customization collaboration to product development in supply chain based on relationship marketing,to get win-win between the development of supply chain business enterprise and customer's demanding.
出处 《物流工程与管理》 2011年第1期56-57,79,共3页 Logistics Engineering and Management
基金 安徽省人文社科项目<基于SEM的客户化供应链产品开发知识协同研究>(项目编号:2010sk526)
关键词 关系营销 供应链 客户 relationship marketing supply chain customer
  • 相关文献

参考文献5

  • 1Perry M.E.&X.Michael Song."The R&D-Marketing interface in Japanese high technology firms".Journal of Product Innovation Management,9,1992.
  • 2Edward F.McDonough III,"Investigation of factors contributing to the success of cross-functional teams".Journal of product innovation management.17,2000.
  • 3J.Daniel etc.,"Differential effects of the primary forms of cross functional integration on product development cycle time".Journal of product innovation management,17,2000.
  • 4J.F.S.Gomes,P.C.de Weerd-Nederhof,A.W.Pearson & M.P.Cunha,"Is more always better?An erploration of the differential effects of functional integration on performance innew product development".Technovation,23,2003.
  • 5王伟立,杨育,杨洁,王明恺.客户协同创新中人员分配建模研究[J].科技管理研究,2008,28(2):188-189. 被引量:7

二级参考文献7

  • 1ROGERS E M.Diffusion of Innovation[M].5th ed.New York:Free Press,2003.
  • 2JEPPESEN L B, MOLIN M. Consumers as co -developers: Learning and innovation outside the firm [J].Technology Analysis and Strategic Management, 2003, 15 (3) : 363 -383.
  • 3NONAKA I. A Theory of Organizational Knowledge Creation: Understanding the Dynamic Process of Creating Knowledge [ M] //In Dierkes, M A ANTAL, J CHILD, I NONAKA (Eds), Handbook of Organizational Learning and Knowledge. Oxford University Press, 2002.
  • 4RTWERT W ,THOMKE S H ,E von Hippel.Customers as Innovators:A New Way to Create Value[J].Harvard Business Beview,2002,80(4):74-81.
  • 5E von Hippel.Democratizing Innovation[M].MIT Press,2005.
  • 6PRAHALAD C K,RAMASWAMY V .The Future of Competition:Co-Creating Unique Value with Customers[J].Harvard Business School Press,2004.
  • 7PRANDELLI E, VERONA G, SAWHNEY M. Beyond Customer Integration: the Intemet as a Platform for a Multi- channel Innovation Strategy[C]. Working paper of University Bocconi, 2004.

共引文献6

同被引文献3

引证文献1

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部