摘要
伴随国内电视受众注意力资源的稀缺,以及在中国电视产业转型过程中,媒介品牌价值的日益提升,国内电视综艺娱乐节目加速品牌经营的趋势,也日益明晰。国内电视综艺娱乐节目结合现实国情、传媒政策、管理体制、传播观念等元素,率先强化了节目生产与传播过程中的品牌意识,展开节目运作的品牌竞争。
Due to the reception resources becoming less and the rapid industrialization of China＇s TV, the branding of TV media is surely to become a focus of the management of the TV entertainment program in China's Mainland. Considering the real- ity of our country, including the media policy, management system, communication idea, ete. TV entertainment program have strengthened the consciousnesses and competition of branding in the process of the program production and communication.
出处
《成都理工大学学报（社会科学版）》
2011年第1期17-24,共8页
Journal of Chengdu University of Technology:Social Sciences
基金
2010年度国家社科基金项目:<国家文化产业战略视野中的媒介品牌建设研究>(10CXW023)
关键词
电视综艺娱乐节目
品牌意识
品牌竞争
TV entertainment program
the consciousnesses of branding
the competition of branding
