摘要
The challenge of keeping and getting new customers drives the development of new practices to meet the consumption needs of increasingly tends to micro-segmentation of product and consumer market. The new consumption habits of brazilians brought new prospects for market. The objective of this paper is to develop of a dynamic vehicle routing system supported by the behavior of urban traffic in the city ofSao Paulo using Neuro Fuzzy Network. The methodology of this paper consists in the capture of relevant events that interfere with the flow of traffic of the city of Sao Paulo and implementation of a Fuzzy Neural Network trained with these events in order to foresee the traffic behavior. The system offers three labels of hierarchical routing, thus is possible to consider not only the basic factors of routing, but too external factors that directly influence on the flow of traffic and the disruption which may be avoided in large cities, through alternative routes （dynamic vehicle routing）. Predicting the behavior of traffic represents the strategic level routing, dynamic vehicle routing is the tactical level, and routing algorithms to the operational level. This paper will not be discussed the operational level.
