摘要
通过对江南乡村中年女性生活方式和服装消费的调查,分析了其生活方式、着装意识、服装消费行为,并采用SPSS软件对其生活方式进行主成分分析和聚类分析,得出11个主要影响因子和5类细分市场,并分析了这5种类型群体的服装消费行为差异。
It analysed the lifestyle,dressing consciousness and garment consumption behavior of rural middle-aged female in the southern Yangtze regions by investigating their lifestyle and garment consumption.And it did principal component analysis and cluster analysis for lifestyle by using SPSS software,obtained 11 main factors and 5 submarkets,then it analyzed the discrepancy of the garment consumption behavior in the 5 types.
出处
《纺织科技进展》
CAS
2011年第1期80-84,共5页
Progress in Textile Science & Technology
关键词
服装消费
中年女性
江南乡村
生活方式
garment consumption behavior
middle-aged female
rural area in the southern Yangtze regions
lifestyle
