摘要
随着家具企业的成长,规模的不断扩大,原有企业发展的驱动力就显现出了不足。营销渠道是进行差异化经营,创建竞争优势的有力武器,也是家具企业获得发展的战略驱动力。
With the growth and scale expanding of furniture enterprise gradually, the original dcveloping power of enterprise appeared insufficiently. The marketing channel is not only the effective weapon of the difference in management and creating competitive advantage but also the strategic power of furniture enterprise development.
出处
《企业活力》
2011年第2期33-35,共3页
Enterprise Vitality
关键词
家具业
渠道动力
构建
furniture industry
channel power
construction
