国内女性电视节目的创新发展方式探索

Discussion about the Innovative Approach to Development of Chinese Female TV Programs

近年来,政府已经开始从制造业转向关注经济中的创意/文化商品与服务产业部门。文化创意产业的发展已形成热潮,在这种热潮中,电视作为大型的创意产业也加快了创新发展。国内女性电视节目应该重视节目的文化精神、原创性及衍生产品的开发,从而平衡商业利益和社会责任之间的矛盾,来寻求创新发展之路。

The development of Chinese cultural and creative industry has been becoming topical subject. Following the trend, as the large creative industry, the innovative development of TV has been speeding up. Chinese female TV programs should pay attention to the cultural spirits, originality and exploiting derivatives, and coordinate commercial interests with social responsibility, and find out the innovative approach to development.