喀什旅游业现状分析及其优化政策

Status Analysis on Tourism of Kashgar and Its Optimizing Policy

喀什作为我国最西边的城市,其经济发展一直欠佳,大力发展其旅游产业对当地经济的发展有重要意义。旅游产业是一个能带动很多相关行业发展的产业,而其旅游业的发展却不容乐观。文章首先提出了进行产业优化的理论依据——产业政策,又通过SWOT法分析了喀什旅游业的现状,阐述对喀什旅游业进行产业优化的必要性,最后从完善国家法律法规、相关产业的配套发展、融资、人才战略、对景点的规划和宣传5个方面提出了具体可行的产业政策。

Kashgar,the western city in China,is poor in economy.It is important to develop tourism for local economy development.Tourism industry is an industry that can drive lots of industrial development,but the tourism in Kashgar is not optimistic.Firstly,it put forward the theoretical basis of the industrial optimization-industrial policy.Secondly,the significance of optimizing the tourism industrial in Kashgar was clarified by analyzing the present situation through SWOT method.Finally,five aspects industrial policies to change the condition were put forward from national laws and regulations,development of relative industry,financing,talent strategy,planning and promotion of scenic spots.