居民消费需求影响因素分析

Study on the Impact Factors of Consumer Demand Based on the Ordered Choice Model

居民消费不足一直是困扰中国经济可持续发展的难题,本文采用排序选择模型分析方法,研究了影响居民消费需求的因素。得出的主要结论有:收入水平、子女教育状况、家庭人口规模是影响居民消费意愿的最主要因素;户主工作单位性质、受教育水平也影响消费意愿,由于居民消费观念保守,信用卡对居民消费意愿的提升没有明显的推动作用。本文还研究了居民储蓄的主要目的。根据这些结论提出了一系列针对性的措施。

Consumption is the ultimate and most important power source to promote economic growth.Expanding consumption demands and encouraging consumption upgrade become more momentous.This article uses the ordered choice model to study the impact factors of consumer demand.The result found that income levels,child education status,family population size are the most important factors affecting consumer desires,level of education also influence consumer wishes,because of conservative on consumption concept,credit card consume is no significant role in promoting.This article examines the main purpose of household savings also.On the basis of these conclusions presented a series of targeted measures.