基于云模型的C2C电子商务信任评价

Trust Evaluation based on Cloud Model for C2C e-commerce

为了解决C2C交易的安全性问题,提出了基于云模型理论的信任评价模型。通过信任云及信任标准云的定义,客观地反映了信任的模糊性和随机性,实现了信任从定性到定量间的相互转换。同时还通过信任云的合并及相似度计算算法,实现了信任的分属性及综合评价和决策,仿真实验表明模型是可行的和有效的。可以认为,采用云模型理论所提出的新的信任评价模型,可使得评价结果更加客观和真实。

For solving the problem of transaction security in C2C e-commerce, an evaluation model based on cloud model theory is proposed. Through the definitions of trust cloud and the trust standard cloud, the ambiguity and randomness of trust is objectively reflected. The simulation experiment indicates that the proposed trust evaluation model is feasible and effective.