摘要
兼容性是网络外部性的核心问题之一。厂商的兼容策略已经成为其战略的一部分。在以往的文献中,研究了一个在位者与一个潜在进入者间是否兼容的问题;但在现实中,不同的在位者对进入者的态度是不一样的。构建一个模型分析了多个在位者在网络规模不同时,对进入者的兼容性选择。结果表明:在一定条件下,规模小的在位者愿意与进入者兼容,以扩大网络规模,蚕食领导者的市场份额。
Compatibility is one of core issues of network externalities.The compatible policy has become a part of firm＇s strategies.The literatures on network externality focus on an incumbent＇s compatible decisions with a potential entrant.But in reality,incumbents have different choices.A model is build to analysis the different compatible decisions with an entrant of incumbents with different network size.The result shows that the incumbent with small network size is willing to compatible with entrants.
出处
《科学技术与工程》
2011年第5期1139-1142,1146,共5页
Science Technology and Engineering
