摘要
互联网技术改变了人们的生活方式及购买行为,企业为了适应环境的变化纷纷导入网络营销观念。本文以市场营销学为理论基础,分析了肯德基2010年4月的一次促销策略存在的问题,并对企业在互联网背景下制定促销策略提出个人见解。
Internet technology has changed people＇s lifestyles and buying behavior. The companies introduce the network marketing concept to adapt to the changes of environment. Taking the marketing as the theoretical basis, this paper analyzes the problem in the marketing strategy of the KFC in April 2010, and gives personal opinions on developing marketing strategies of companies in the context of Internet.
出处
《价值工程》
2011年第7期133-134,共2页
Value Engineering
关键词
网络促销
降价促销
促销对象
促销工具
network marketing
price promotions
promotional objects
promotional tools
