谦祥益:风雨一百年

The One-hundred-year-old Qianxiangyi

"头戴盛锡福,脚踏新盛泰,身穿谦祥益,手戴亨得利。"这是老青岛流行的口头广告,意思是这些铺子的东西穿戴在身,那才叫体面。这也是百姓对老青岛远近闻名的盛锡福、新盛泰、谦祥益、亨得利4家老字号商店产品质量及服务俱佳的一种口头赞誉。当时,穿戴这样一身行头走亲访友,是一件很时尚且得意的事情,不亚于今天时尚达人们穿衣打扮的名牌心理。

'Wearing Sheng Xifu hats,Xinshengtai shoes,Qianxiangyi clothes,and Hengdeli watches.' This is the popular oral advertisement of Qingdao,which means people who wear these brands are considered as respectable. This phrase also reflects that the citizens in Qingdao have high opinions of the product quality and the service of these four old and famous shops. In the old days,a person who visited friends wearing clothes of these brands was a fashionable creature. Qianxiangyi is an old and famous silk and cloth shop located in Beijing Road one of the old commercial streets of Qingdao. We can imagine how prosperous and brilliant it was here before by looking at the old shop.