意图定点:符号学文化研究中的一个关键问题被引量：14

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摘要本文试图从符号学的"解释项"概念,推演出文本"无限衍义"理论,以及"分岔衍义"的实际可能。本文又进一步指出在文化实践中,对一次特定的解释行为,符号衍义却不可能无限,会由于各种原因而终止于某一个解释上。而符号发出者可以基于他对阐释群体的预计,对这个解释暂止点作出预计。本文以广告设计为例,详细说明这种"意图定点"现象的重大文化实践意义。

作者赵毅衡

机构地区四川大学文学与新闻学院

出处《文艺理论研究》 CSSCI 北大核心 2011年第1期43-49,共7页 Theoretical Studies in Literature and Art

基金 2008年度国家社会科学基金项目"符号学理论研究:近年的发展与模式更新"(项目批准号:08BWM001)阶段性成果

关键词符号解释项无限衍义意图定点广告

分类号 H0 [语言文字—语言学]

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参考文献19

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二级参考文献20

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