摘要
从企业需求及特色数据库自身发展需要分析面向企业开展特色数据库服务推广的必要性,根据企业特点提出包括对目标用户进行定位和研究、实施符合企业特点的服务推广方式方法,解决好影响特色数据库服务推广效果问题的服务推广策略。
In this paper, the author analyzes the necessary features of the characteristic database service promotion based on its own development and the demands of enterprises, brings forward some methods and policies that consist of positioning and research of target users and promotion approaches according with the features of enterprises. Some problems that maybe influence the service promotion of characteristic database are also discussed.
出处
《图书情报工作》
CSSCI
北大核心
2011年第5期95-99,共5页
Library and Information Service
关键词
特色数据库服务
推广方法
推广策略
the service of the characteristic database promotion method promotion strategy
