风险规避对双渠道供应链运作模式的影响研究被引量：28

Effects of Risk Aversion on Operational Mode in Dual-Channel Supply Chain

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摘要构建了基于双源渠道的二级供应链模型,考虑供应链双方的风险态度,分析比较了两种不同的运作模式,电子渠道单独由制造商控制的竞争模式和制造商和零售商的合作模式,得到了制造商和零售商采取合作模式的解析条件。借助数值分析,探讨了风险态度对供应链双方利润和运作模式选择的影响,考察了合作模式下的利润分配机制。研究表明直销渠道最优价格和零售渠道最优价格不受零售商和制造商是否合作的影响,但受到供应链双方风险规避度的影响;在一定条件下,制造商和零售商合作将达到Pareto最优。 A two-level dual-channel supply chain model was constructed.The risk attitude was considered.Two different operational mode—competitive mode and cooperative mode,were analysized and compared.The analytical condition of that the manufacturer and the retailer choose cooperation in the electronic channel was obtained.The impact of risk aversion on profit of supply chain parties and operational mode were discussed.The profit distribution mechanism in cooperation mode was analysed.Studies show that the optimal direct channel price and optimal retailer channel price are not influenced whether retailer and manufacturer cooperate or not,but influenced by risk aversion of two parties.Within certain conditions,manufacturer and retailer will achieve Pareto optimal if they choose cooperation.

作者李书娟张子刚黄洋

机构地区华中科技大学管理学院

出处《工业工程与管理》北大核心 2011年第1期32-36,共5页 Industrial Engineering and Management

关键词双渠道风险规避供应链合作模式 dual-channel risk aversion supply chain cooperative mode

分类号 F406 [经济管理—产业经济]

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