略论昭通地缘、人缘与区域文脉对旅游的影响

On the Influence of Geography,People and Local Culture on Tourism in Zhaotong

旅游作为一种高层次的社会活动,其间充满了各种复杂的关系。即人与自然、人与社会、人与人,以及个人身心关系的调整。社会学家指出血缘、地缘、业缘是联系人类群体最基本的纽带。这三种关系对一个地区的旅游形象、品牌、人气、吸引力都有着极为广泛而深远的影响。就昭通的地缘、人缘与区域文脉对旅游发展的支撑作用作重点探讨,是建设昭通具有时代特色的先进文化,开拓旅游市场必须面对和思考的重点课题。

As a high-level social activity,tourism incorporates a wide variety of complicated relations,namely the adjustment of the relations between human and nature,human and society,humans as well as the relations between individuals and their mentalities.Sociologists have pointed out that blood lineage,geography and the behavior of people constitute an essential bond of human.They could exert a profound and far-reaching impact on developing a region＇s tourist image,brand,popularity as well as its attractions.In order to form advanced cultures with Zhaotong＇s characteristics and develop the tourist market,we have to focus on the suppotive roles played by geography,people and local culture in tourism development.