晋江体育特色产业区域品牌演进模式研究

A Study of Evolutionary Pattern of Regional Brand Based on Jinjiang Special Sports Industry

由于区域特色产业在不同发展阶段会呈现出不同特点,基于特色产业的区域品牌,则体现出阶段性的发展演进模式。通过以晋江体育特色产业为例,对晋江体育特色产业不同发展阶段的区域品牌演进模式进行分析。从而对基于特色产业的区域品牌发展提出有益的启示。

As the regional special industry takes on different features at different developing levels, the regional brand based on special industry tends to reflect an evolutionary developing pattern. This paper, taking the Jinjiang special sports industry as an example, conducts the analysis of the evolutionary pattern of Jinjiang regional brands at different developing levels, furthermore, attempts to raise a few beneficial proposals about the development of regional brands based on the special industry.