摘要
以隐喻为切入点,从修辞学与认知模式的角度对图形创意展开研究,以期发掘出图形形式下其语义的发展规律,这有助于提升设计师对图形的设计能力,促进图形语义信息的准确传达,从而实现图形的传播价值。
Based on metaphors,this paper makes a study on the creative graphs from the angle of rhetoric and cognitive model,which,in turn,facilitates the correct conveying of the graphic information and enhances designers＇ capabilities for graphic design so as to realize the graphic communication.
出处
《浙江理工大学学报（自然科学版）》
2011年第2期209-212,共4页
Journal of Zhejiang Sci-Tech University(Natural Sciences)
关键词
隐喻
认知
修辞
图形创意
图形语义
metaphor
cognition
rhetoric
creative graphics
semantic graphics
