无缝服装企业新产品开发现状调查与发展思考

Study on New Products Development Status and Development Thinking of Seamless Garment

通过调查问卷及访谈的形式,走访义乌百余家无缝服装生产企业。运用SPSS统计分析软件对收集的数据进行分析,分别从外部环境、新产品开发流程、新产品品质、销售策略等方面总结无缝服装新产品开发存在的问题,并对其发展作了相应的探讨。从健全供应链、规划产业、构建公共服务平台三个方面完善外部环境;提高产品开发效益可从构筑合理的组织结构、加强信息化程度、提高研发人员素质3个方面入手;通过采用先进原材料、创新后整理技术来提高无缝服装产品附加值;营销策略方面宜采取恰当的定位、定价策略。

Through questionnaires and interviews,the authors visited hundreds of seamless garment manufacturers in Yiwu.By analyzing the collected data with SPSS,the paper summarizes problems existed in new products development,such as external environment,process of new products development,quality of new products and sales strategy.About developing strategies,the paper proposes some suggestions.By improving the supply chain,planning industry and building public platform it can improve the external environment.About improving product development efficiency,it can start to build a reasonable structure,enhancing the level of information and improving the quality of RD.Through the introduction of advanced materials and innovative finishing technology,it can increase the added value of a seamless garment.About marketing strategy,the seamless garment manufacturers should take appropriate positioning and pricing strategies.